Reward Design for Customer Referral Programs: Reward–Product Congruence Effect and Gender Difference
Release time:2024-11-15
Hits:
- Affiliation of Author(s):
- 管理学院
- Journal:
- Frontiers in Psychology
- First Author:
- huhaihua
- Indexed by:
- Journal paper
- Correspondence Author:
- 张馨木
- Translation or Not:
- no
- Date of Publication:
- 2021-06-15