所属单位：管理学院

发表刊物：Proceedings of the First International Workshop on Education Technology and Computer Science, ETCS 2009.

关键字：中文关键字：BP神经网络；风险；会展旅游，英文关键字：BP Neural Network; Risk; MICE

摘要：MICE (meeting, incentive, convention, exhibition) a tourism product， has a high marginal profit and a strong benefit linkage, at the same time, its potential risks are coming too. It is essential for of enterprises to learn how to identify and keep away from risks in order to survival and development. This paper will research the system optimization of BP neural network technology used in the MICE risk management system, and we establish a model based on this technology. On the basis of risk factors and the discrimination mode of security alarm, we design an experimental model about MICE risk management. This model can make a scientific decision on the risks for some MICE enterprises. With its help we can advance the level of enterprise risk management, and our management will be turned into the source of real business value.

备注：EI检索

合写作者：崔振兴

第一作者：杨建平

论文类型：期刊论文

卷号：卷：vol.1

期号：期：

页面范围：页：119-122

是否译文：否

发表时间：2009-03-01