Stylized vs. photorealistic celebrity avatars: What works best for brand endorsement?
Release time:2025-12-04
Hits:
- Journal:
- Journal of Retailing and Consumer Services
- Indexed by:
- Journal paper
- Discipline:
- Management Science
- First-Level Discipline:
- Business Administration
- Document Type:
- J
- Issue:
- 89
- Page Number:
- 104644
- Translation or Not:
- no
- Date of Publication:
- 2025-01-01
- Included Journals:
- SSCI
Attachments: